Email Marketing Campaigns
keeping your customers in the picture
A monthly email to your existing customers, informing them of special offers or promotions, is a great way to make them re-visit your site on a regular basis.
A newsletter or email-shot is a great way to atract new customers to your site.
Mistera can design and manage your email marketing campaigns, giving you full visibility of their progress via detailed statistics and reports.
Email Campaign Statistics
Graphical charts allow you to view specific campaign statistics:
- Unique opens
- Not opened
- Clicked a link
EMAIL CAMPAIGN Terms
The delivered count tells you the total number of emails that were successfully delivered to your recipients. It is equal to the total number of messages sent minus the total number that bounced back. The delivered percentage tells us the total percentage of messages that were successfully delivered.
Open rate is a measure of how many people on an email list open (or view) a particular email campaign. The open rate is normally expressed as a percentage, and we calculate it as follows:
Open rate = Emails opened / (emails sent - bounces)
So a 20% open rate would mean that of every 10 emails delivered to the inbox, 2 were actually opened.
The unique opened does not take repeat opens into account, meaning the figure represents the total number of recipients that actually opened your campaign.
The Clicks data provides a number of important figures about the links in your campaign. As an example, "2,481 (14.28%) recipients clicked 7 links" tells us the following:
- A total of 2,481 recipients clicked at least one link.
- This resulted in a click-through rate of 14.28%.
- All up, 7 different links in the campaign were clicked.
A 'bounce' means that your email was sent to a specific address, but the mail server that received the email for that person has sent it back, saying it could not be delivered. There are quite a few different reasons that might happen, and we can divide them into two main categories.
A soft bounce is an email message that gets as far as the recipient's mail server (it recognizes the address) but is bounced back undelivered before it gets to the intended recipient. A soft bounce might occur because the recipient's mailbox is full, the server is down or swamped with messages, or the message is too large.
Soft bounces can also include things like auto-replies to your email.
Once an email has soft bounced 3 times without any trackable activity it will automatically be converted to a hard bounce and be removed from your list.
A hard bounce is an email message that has been returned to the sender and is permanently undeliverable.
Causes include invalid addresses (domain name doesn't exist, typos, changed address, etc.) or the email recipient's mail server has blocked your server. Servers can sometimes interpret bounces differently, meaning a soft bounce on one server may be classified as a hard bounce on another.
Our email sending application automatically moves subscribers that hard bounce into a "Bounced Subscribers" category, so they don't receive future campaigns.
The unsubscribed data tells you the total number of recipients that clicked the unsubscribe link in the campaign and also provides you with the percentage of recipients that unsubscribed.
Find out about Pay Per Click Campaigns
To find out more about email marketing campaigns