Our Services

Affordable Web Design

Mistera deliver affordable solutions to promote your business online, enabling you to target new markets quickly. 

 

Search Engine Optimisation

We ensure that your web site achieves the best position possible in the Search Engine rankings, through our Ethical Search Engine Optimisation techniques.  

 

Web and Email Promotion

Looking for more visitors to your website, or wanting to send targeted email campaigns to customers? Our prices start from only £50.  

 

Web Design Ratecard

No surprises - See how much a site will cost, with no hidden extras. You'll be impressed by what you get for your money.  

 

Client Testimonials

Don't just take our word for it:- read what our clients say and then decide if we're right for your business.

 

Websites for Car Dealers

Easy-to-use websites for car dealers, with impressive features as standard, at an affordable price.

Email Marketing Campaigns

Email marketing campaignskeeping your customers in the picture

A monthly email to your existing customers, informing them of special offers or promotions, is a great way to make them re-visit your site on a regular basis.

 

A newsletter or email-shot is a great way to atract new customers to your site.

 

Mistera can design and manage your email marketing campaigns, giving you full visibility of their progress via detailed statistics and reports.

Email Campaign Statistics

Graphical charts allow you to view specific campaign statistics: 

  • Unique opens 
  • Bounced
  • Not opened 
  • Clicked a link
  • UnsubscribedEmail Campaign Statistics 

EMAIL CAMPAIGN Terms

Delivered

The delivered count tells you the total number of emails that were successfully delivered to your recipients. It is equal to the total number of messages sent minus the total number that bounced back. The delivered percentage tells us the total percentage of messages that were successfully delivered.

Open Rates

Open rate is a measure of how many people on an email list open (or view) a particular email campaign. The open rate is normally expressed as a percentage, and we calculate it as follows:

 

Open rate = Emails opened / (emails sent - bounces)

 

So a 20% open rate would mean that of every 10 emails delivered to the inbox, 2 were actually opened.

UNIQUE OPENS

The unique opened does not take repeat opens into account, meaning the figure represents the total number of recipients that actually opened your campaign.

CLICKS

The Clicks data provides a number of important figures about the links in your campaign. As an example, "2,481 (14.28%) recipients clicked 7 links" tells us the following:

  • A total of 2,481 recipients clicked at least one link.
  • This resulted in a click-through rate of 14.28%.
  • All up, 7 different links in the campaign were clicked.

Bounced

A 'bounce' means that your email was sent to a specific address, but the mail server that received the email for that person has sent it back, saying it could not be delivered. There are quite a few different reasons that might happen, and we can divide them into two main categories.

Soft Bounces

A soft bounce is an email message that gets as far as the recipient's mail server (it recognizes the address) but is bounced back undelivered before it gets to the intended recipient. A soft bounce might occur because the recipient's mailbox is full, the server is down or swamped with messages, or the message is too large.

 

Soft bounces can also include things like auto-replies to your email.

 

Once an email has soft bounced 3 times without any trackable activity it will automatically be converted to a hard bounce and be removed from your list.

Hard Bounces

A hard bounce is an email message that has been returned to the sender and is permanently undeliverable.

 

Causes include invalid addresses (domain name doesn't exist, typos, changed address, etc.) or the email recipient's mail server has blocked your server. Servers can sometimes interpret bounces differently, meaning a soft bounce on one server may be classified as a hard bounce on another.

 

Our email sending application automatically moves subscribers that hard bounce into a "Bounced Subscribers" category, so they don't receive future campaigns.

Unsubscribed

The unsubscribed data tells you the total number of recipients that clicked the unsubscribe link in the campaign and also provides you with the percentage of recipients that unsubscribed.

 

 

 

Find out about Pay Per Click Campaigns Read more

 

To find out more about email marketing campaigns

Call us on 01252 697 256