Search Engine Optimisation
improving visibility to increase your sales
The main objective of Search Engine Optimisation (SEO) is to get your site displayed on the front page of the Search Engine Results Pages (SERPS) when people search for keywords or phrases that are relevant to the products and/or services that your company provides.
Research has shown that many people never venture past the first page of results, let alone beyond the second or third pages. You could be missing 75% of your potential target audience if you are not on the first page of results.
How Do We Do It?
We work closely with you to determine the most appropriate keywords and phrases that your customers might use, to help us increase your company profile in the search engine results pages, and therefore drive more visitors to your site.
We carefully research the keywords and phrases, to determine the number of times they are searched each day, and ascertain the strength of the competition. These figures then help determine the Keyword Effectiveness Index (KEI). The higher the KEI, the better the chance of your site appearing in the search results.
Search Engine Optimisation is not a mysterious "black art". Basically it's about creating feature-rich page content that is relevant to the search terms people are entering in the search engines, and designing your web pages to be enticing to both humans and search engines alike.
Just a quick note to say thanks for your help with the SEO - FCF has moved up the rankings and I'm getting quite a lot of business from the website especially on the sports massage front!
Personal Trainer and Sports Massage Therapist
To find out more about search engine optimisation